BytePlus Video Editor Case Study: Kuaikan Comics
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BytePlus Video Editor Case Study: Kuaikan Comics
About the Client
Kuaikan is the largest comic platform in China with nearly 50 million MAU, 340 million users & over 50% market share and its comics have been distributed in more than 200 countries and regions. 85% of Kuaikan's users are Generation-Z who like ACGN, have a strong desire to express and wish to have their own creation rather than only reading comics. Based on the transition that UGC content is in trend and is attracting more and more users to join the community, Kuaikan decided to provide the UGC tool that allows the users to edit the video fast and easily.
What Kuaikan Comics Needs
As the top comic community, Kuaikan is dedicated to providing a method that increases the interactivity between its illustrators & readers. Moreover, with the trend that videos have gradually replaced traditional media as the most popular entertainment option, easy and fast video production has the highest priority for UGC platform. Therefore, Kuaikan concluded its requirement as:
1.
Easy & fast video production for beginners
Most of the users are not familiar with video editing and may get confused when the platform provides them with full but complicated options. So, how to help the entry-level users to generate a high-quality video within 1 minute with limited editing is of great significance for Kuaikan.
2.
Powerful & full functions for advanced users
There'll always be advanced users that want to edit the video with their own ideas. They'd like to have their videos sync up to the beat of background music, highlight the video theme like vlog, family and anniversary or have the camera movement effects by video post processing... How to satisfy the requirements of high-value users is important to stabilize Kuaikan market status.
3.
Creative shooting effects
Kuaikan also wants to allow users to shoot videos with featured effects so that more real UGC content will be uploaded to their platform. Also, effects with comic features will attract more people to join the community.
What to Purchase
BytePlus has end-to-end video editing capabilities and provides the most completed functions in the industry. Based on Kuaikan's requirements, BytePlus offers the SDK portfolio as follows.
1.
Magic Template SDK
Magic Template SDK is a template-based video editing tool that helps users create videos efficiently with minimal expense. It provides templates for users to choose from and helps create a similar video with users' own images and video fragments. It is friendly to beginners, users only need to import pictures or videos and then Magic Template will automatically generate the video based on the chosen template. It is exactly what Kuaikan needs and can be applied to other APPs that want to provide fast and high-quality video editing service. Please help to find the example below to see how Magic Template works.
2.
Video Editor SDK
Video editor SDK is for advanced users who want to apply their own ideas to the video. It enables a wide range of media processing capabilities, including video recording, video editing, exporting and can work with BytePlus Effects SDK to provide a wealth of special effects (2D/3D stickers based on face/body/background segmentation and beauty effects/filters, etc.)
3.
Effects SDK
BytePlus provides Kuaikan with 10 interactive stickers, 10 filters & face beautification to allow users to shoot videos with different themes. Also, these videos with effects can be processed by Video Editor SDK or Magic Template SDK to provide the comprehensive UGC user experience. Moreover, BytePlus Effects SDK is not only about stickers, but also, face shaping, makeup, background segmentation and AR features. It is the most powerful and most completed computer vision function portfolio and will bring brand new experience to entertainment clients.
What BytePlus Brought